Bowler Ashwin wins ICC Cricketer of the Year Award

The super spinner Ravichandran Ashwin was named officially as the ICC Cricketer of the Year. He is the only Indian featured in the ICC – International Cricket Council’s Test Cricketer of the Year in this year. Did you know? Ashwin is the third cricket player in India to win this recognition. Previously only Rahul Dravid in 2004 and Sachin Tendulkar in 2010 were the proud recipients of this honor. Ashwin also becomes the second player to win two major awards in a single year after…

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IPL is the ultimate triumph

“The IPL, involving the socialist principle of a salary cap and the protectionist mechanism of quotas, is not perhaps the best example of a market left flourishingly to its own devices and dynamics.”

“Far from marking the end of nationalism, the IPL is the ultimate triumph of that principle: a global tournament in which the same nation always wins.”

by Gideon Haigh

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IPL 2016 Trending Messages

IPL has always been fully loaded with sponsors; in fact more than 80 different brands are associated with the eight IPL teams this season.

IPL’s third week recorded a steady viewership according to BARC with the match between former IPL champions Mumbai Indians and Kolkata Knight Riders catching most eyeballs.

Piggybacking on a sports team’s digital reach is becoming a new channel for brands to register their impact. Companies like Facebook and Twitter are working very closely with teams and leaving no stone unturned to enhance their online viewership.

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